Description
This plugin adds custom taxonomies to builtin and custom post types that identify the target audience and phase of the buyers journey. The data is also stored in the dataLayer for Google Tag Manager in order to allow for custom tracking.
The added taxonomies are:
* Division (Business Unit responsible for the content)
* Subject Matter (Product or Service)
* Buying State
* Primary Audience
* Secondary Audience
The plugin expands upon the built in WordPress functionality so it is possible to display the content using menus, widgets and related posts plugins.
Screenshots
The settings screen allows you to select post types where the fields are available and set default values for each taxonomy
Installation
- Upload
audienceto the/wp-content/plugins/directory - Activate the plugin through the ‘Plugins’ menu in WordPress
- Go to “Audience Segments” settings to configure
FAQ
- Installation Instructions
-
- Upload
audienceto the/wp-content/plugins/directory - Activate the plugin through the ‘Plugins’ menu in WordPress
- Go to “Audience Segments” settings to configure
- Upload
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Contributors & Developers
“Audience Segments” is open source software. The following people have contributed to this plugin.
Contributors
Translate “Audience Segments” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.1.0
- Renamed fields to better align with enterprise needs
- Bug fixes
- Code Optimization
- File structure updates for WordPress.org hosting
1.0
- Initial public release