Description
Groundhogg is the best WordPress CRM & Marketing Automation plugin. Create flows, email campaigns, and have a CRM all within your WordPress site.
Groundhogg 4.0 is here!
Groundhogg 4.0 introduces the Flow Editor which makes Groundhogg the most powerful marketing automation tool currently available for WordPress. Seriously, no other WordPress CRM comes close, we checked.
Create beautiful flows that convert leads into customers! Your customers will thank you.
Do your business a favor and switch to Groundhogg.
Epic WordPress CRM, Email & Marketing Automation
Businesses that switch to Groundhogg save on average $240/m on CRM fees.
👉 Official Site | 📃 Documentation | 🎓 Groundhogg Academy
🌎 Facebook Group | 📺 YouTube Channel | Ⅹ (Twitter)
🚀 14-day demo! Try before you buy.
🏆 2020 Gold Stevie Award Winner
Groundhogg CRM & Marketing Automation for WordPress can help you dramatically improve how you acquire leads and make more sales!
Our award winning WordPress CRM is the very best alternative to Keap, ActiveCampaign, HighLevel, HubSpot, MailChimp and other SaaS platforms.
You don’t have to sacrifice CRM features when you switch to our self-hosted solution. In fact you can save $1,000s per year and have the added benefit of owning all your information.
If you are an agency, WaaS, WordPress developer, LMS/Course Creator, WordPress freelancer, or CRM implementation service provider then the Groundhogg CRM and Marketing Automation suite is for you.
🪓 Ax the “Success Tax”
Other SaaS (Software as a Service) CRM platforms will charge you more as your list grows.
But not us!
When using the Groundhogg CRM & Marketing Automation suite free or with any of our paid plans, we’ll never charge you more!
🚫 There are no limits on:
- Number of contacts
- Number of flows (automations)
- Number of emails sent
When using Groundhogg CRM & Marketing Automation you will never be limited on the amount of anything! Unlike other SaaS platforms.
Businesses save $1,000s a year after switching to Groundhogg.
💽 You own your data!
The reality of SaaS CRMs is that you pay, and pay, and pay, and you invest all this money into a system to help your business thrive, but it can be taken away at a moments notice.
Putting your data in a SaaS CRM is like renting an apartment, but with less protection and stingier landlords. You can get evicted at any time, for any reason. There is no recourse.
This leaves your business exposed. What would happen to your business if your CRM was turned off?
With Groundhogg you actually own your data! No one expect you can make impactful changes.
🔎 At A Glance
Everything your business needs to thrive!
- Best in class CRM & Marketing Automation suite.
- Organize and segment your contacts to send more relevant communications.
- Automate your communications to save you time and increase your productivity.
- Collect data and mine your list so you can stop bleeding money. “The money is in the list!”
- Own your data so you’ll never be at the mercy of a SaaS company again.
- Control your expenses! There are NO LIMITS on how many contacts and users you can have! Groundhogg grows with you! Your costs do NOT increase when your lists grows. We don’t tax you for scaling up!
- Translate & configure into any language.
🌎 We care! Join our Community!
Groundhoggers are very generous with their business intelligence. Just as the Groundhogg CRM & Marketing Automation team is deeply committed to helping! So we create lots of tools to help you succeed.
- 🚀 Free 1-Hour Quickstart Course!
- 🌎 Community care & support in the open Facebook group!
- 📺 Over 60 hours of easy Groundhogg Youtube tutorials!
- 📃 Use our Knowledge Centre to get the answers you need.
- 🎙️ Ask your burning questions in Office Hours on our live Facebook stream every Tuesday!
🤷♂️ Who can benefit from Groundhogg CRM and Marketing Automation?
The Groundhogg CRM & Marketing Automation suite is being used by a wide variety of 3,000+ businesses in over 35+ countries. The diversity of use cases is huge!
If you’re business is using WordPress, you can use Groundhogg.
Here are some of the more common use cases:
- Digital Marketing Agencies
- WordPress Freelancers
- LifterLMS, LearnDash, or TutorLMS sites
- WooCommerce Sites
- WaaS Multisite Platforms
- Blogs and News Sites
- Coaches and Trainers
- Educators and Public Speakers
- Business Directories
- And many more!
💡 Made by people who know CRM & Marketing Automation!
Our team is based in Niagara Falls, Canada! We’ve been helping small businesses implement CRM and Marketing Automation since 2014 working with tools like Keap, ActiveCampaign, and HubSpot.
After some time, it became apparent that there was a desperate need in the WordPress ecosystem for a capable CRM and Marketing Automation tool for WordPress site owners.
One that could match SaaS platforms on features and reliability did not yet exist, so we built it!
Starting in 2018, Adrian Tobey (founder) and his team took their combined 20+ years of experience in the CRM and Marketing Automation industry to create a better option for WordPress based businesses.
We know flows, CRM, and marketing automation like the back of our hands!
You can trust us to not only provide you with stellar software and support, but also provide you guidance on the kinds of flows and automation you should be building to get maximum value from our products.
❤️ Businesses Love Groundhogg CRM & Marketing Automation!
3,000+ businesses in 35+ countries are using Groundhogg CRM & Marketing Automation to launch their flows, grow their lists and scale their businesses.
Here’s what a few of them had to say about our products and support!
From 👨 Chris Badget, CEO of LifterLMS
Great team, great product, and works with all the key WordPress tools I’m using.
So nice to be able to do broadcast emails, tagging, and marketing automation all from inside my WordPress website.
From 👨🦱 Francisco Opazo, Marketing Manager at BuddyBoss
Groundhogg CRM & Marketing Automation is essential for many community builders, course creators, and membership site owners to achieve higher rates of engagement and retention. It simplifies many complex processes including onboarding, email marketing, flows, and enables you to scale your marketing efforts more efficiently.
From 👨 Jonathan Denwood, Podcaster & Owner of WP-Tonic Agency
Adrian and his team have really built a great WordPress based CRM that’s really competitive with the big guys like ActiveCampagin. I would highly recommend it to anybody who is running WordPress.
There are over 110 ⭐⭐⭐⭐⭐ reviews for Groundhogg on WordPress.org and even more reviews on our Facebook Page!
Kris Britton of the KAYBE marketing agency moved all of his clients from HubSpot to Groundhogg!
Features
Here are the tools you can use to launch your funnel, grow your list, and scale your business faster with Groundhogg CRM & Marketing Automation!
🕺 Straightforward CRM & Contact Management
- Advanced searching and filtering on any data
- Unlimited CRM custom fields
- Segmentation with tags
- Activity and email history
- Profile pictures
- Automatic location discovery
- CRM Notes
- CSV importing & exporting
- Sync contacts in the CRM with WordPress users
- View congregated information other WordPress plugins in the contact record.
Quickly and easily segment your list with Groundhogg’s unrivaled search filter system!
Groundhogg’s search filters give you more control than any other CRM to segment your list to find exactly the leads you’re looking for.
Our integrations with WooCommerce, AffiliateWP, LearnDash, and more add additional search filters you can use to create powerful segments so you can send hyper targeted messages.
⚙️ Flows & Marketing Automation Features
- Create highly effective customer journeys with our easy to learn funnel builder.
- Over 30+ integrations available to connect the CRM with your favorite WordPress plugins.
- Create simple flows or complex ones!
- Measure the effectiveness of your flows with easy to read metrics.
- Start flows from forms, payments, new users, and more!
- Open API to add your own triggers & actions.
📧 Simple Email Marketing & SMTP
- Use images, headers, paragraph and more.
- Simple preview & testing.
- Perfect for sales emails, newsletters, transactional notifications and more.
- Send broadcast emails to your contact lists.
- Distinguish between transactional and marketing emails.
📈 Unmatched Analytics Reporting
- We track EVERYTHING in the CRM!
- Granular details of how your site is performing.
- See open rates, click through rates and conversions at a glance.
- Detailed results from your flows and broadcast emails.
- Integrate with Ecommerce to see revenue from your marketing.
- Learn more about your audience with demographic reporting.
- See which flows/emails are under-performing.
Use campaigns to make comparing reporting results easier
🇪🇺 GDPR Ready
- Simple GDPR features to keep you compliant.
- Automatic preferences center, data download, and opt out.
- Track GDPR consent in your CRM
- Prevent marketing to those who withdraw consent.
🙌 Get more with premium features!
Groundhogg CRM & Marketing Automation has 45+ extensions to help you expand and integrate Groundhogg to help you build your all in one solution.
👉 Bundle all of our incredible premium features into a flat rate plan. Yearly & monthly options available.
You can also use our ⏱️ 14 day $1 demo to see a preview of these stellar features.
Over 24+ extensions to help you handle more…
- Extend your CRM with Custom Fields
- Extend your CRM with Custom SMTP
- Extend your CRM with Advanced Email Preferences
- Extend your CRM with Superlinks
- Extend your CRM with Lead Scoring
- Extend your CRM with Booking Calendars
- Extend your CRM with Social Proof Popups
- Extend your CRM with Signed Contracts
- Extend your CRM with Company Management
- Extend your CRM with a Sales Pipeline
- Extend your CRM with Birthday Automation
- And many more…
Over 30+ integrations to connect to your favorite WordPress plugins. Integrate with…
- Connect LifterLMS to your CRM | FREE COURSE
- Connect LearnDash to your CRM | FREE COURSE
- Connect BuddyBoss to your CRM | FREE COURSE
- Connect GiveWP to your CRM
- Connect Easy Digital Downloads to your CRM
- Connect WooCommerce to your CRM
- Connect HelpScout to your CRM
- Connect Elementor to your CRM
- Connect Amazon Web Services to your CRM
- Connect SendGrid to your CRM
- Connect AffiliateWP to your CRM
- Connect ThriveCart to your CRM
- Connect WPForms to your CRM
- And many more…
⏱️ Want to test out the premium Groundhogg CRM and Marketing Automation suite?
If you’d like a trial of our premium plans, please check out our $1 sandbox demo.
Milestones
- Serving 3,000+ businesses in 35+ countries.
- ⭐⭐⭐⭐⭐ rated software and support!
- 40+ Certified partners.
- 🏆 Gold Stevie Award 2020 for Tech Start up of the Year (American Business Awards).
- 🏆 Gold Stevie Award 2021 for Best In Class Customer Service (American Business Awards).
- 🏅 Best Software Innovation 2020 finalist (Canadian Search Awards).
- 🏅 Canadian Small Business Awards 2021 finalist (Canadian Search Awards).
Screenshots
Create flows in the CRM quickly using our drag & drop editor. 
Use dozens of triggers, actions, and logic steps to create your flow. 
Start with pre-written templates based on real CRM use cases. 
Quickly write, preview, test and send personalized emails from the CRM. 
Start from beautiful templates, or import HTML from a 3rd party. 
Groundhogg’s CRM reports give you the most data visibility of any small business CRM and Marketing Automation suite. 
Create your personalized CRM report dashboard to monitor your most important metrics. 
The Groundhogg CRM pulls data from all your integrations to show all activity and data on a single screen. 
Filter contacts in the CRM using dozens of search filters to segment based on tags, custom fields, activity, purchase history, and more! 
Send out mass emails to your list and view details reports of your subscribers’ engagement.
Blocks
This plugin provides 1 block.
- Forms
Installation
Plugin Repo
- Install Groundhogg CRM and Marketing Automation
- Activate
- Complete the guided setup
- Start Marketing
FTP
- Upload the zip archive
- Unzip
- Activate through the plugins manager
- Complete guided setup
- Start Marketing
FAQ
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Does Groundhogg need any additional marketing software like MailChimp?
-
No, Groundhogg is a completely standalone, lightweight CRM and marketing automation system designed to save you $1,000s while helping you generate more revenue.
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Does Groundhogg require and external transactional email service like SendGrid?
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No, but it is highly recommended. Without a proper transactional email service your emails are likely to end up in spam.
Groundhogg provides a number of recommended solutions:
- MailHawk
- SendGrid
- AWS SES
- Elastic Email
- Basic SMTP for other services.
Groundhogg will automatically use the mail solution you have configured on your WordPress website.
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Does Groundhogg have any required monthly fee or upgrades?
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No, you can use Groundhogg CRM and Marketing Automation for free forever. Groundhogg is a Open Source project designed to democratize CRM and email marketing automation and provide simple easy to use tools to new and none tech savvy business owners.
That being said, our premium upgrades can seriously help your business! Use our proven tools and strategies to supercharge your marketing and WordPress site!
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Does Groundhogg connect to Woocommerce or other plugins?
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Yes, Groundhogg can integrate with over 30+ of the most popular WordPress plugins around to crate an even more powerful CRM.
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Does Groundhogg work with my theme?
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Groundhogg is theme agnostic, meaning it will work with every and any theme. Groundhogg is mostly administrative and very little is seen by visitors.
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Does Groundhogg track my subscribers?
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Yes, Groundhogg has a very smart tracking system that will allow you to monitor your clients interactions with your emails and your site.
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Does Groundhogg Integrate with my membership plugin?
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Yes, Groundhogg has a builtin connection with the WordPress user API, meaning it will automatically use user roles in your site, like from a membership plugin.
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Is Groundhogg secure?
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We follow all best WordPress security practices. Plus it’s open source, so we have a large community looking out for potential weaknesses when it comes to your data.
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Is Groundhogg GDPR, CANSPAM, or CASL compliant?
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Yes, we have tools available to meet the criteria of all the worlds ANTI-SPAM & privacy legislation.
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Is Groundhogg better than my current CRM/Marketing Automation tool?
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Well, that’s up to you! We’ll never say Groundhogg is better than anyone, but it is different. And sometimes different is better than better.
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You can purchase a premium plan for access to support and our premium extensions & integrations on our pricing page.
Reviews
Contributors & Developers
“WordPress CRM, Email & Marketing Automation for WordPress | Award Winner — Groundhogg” is open source software. The following people have contributed to this plugin.
Contributors
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
4.1.1 (2025-04-15)
- ADDED Query Loop block in the email editor for more control over displaying posts in emails.
- FIXED Multi-select custom fields not displaying correctly in
{form_submission}replacement code. - FIXED Not all steps appearing in the flow preview in reports.
- FIXED Non-admins unable to complete tasks due to invalid permissions for fetching options from API.
- FIXED Unable to update the names of saved searches.
- FIXED Previous fix to avoid recursive replacements preventing nested replacements from working.
- FIXED Fatal Error if background task is loaded with an undefined task handler class.
- FIXED Functional email test not sending despite showing as successful.
- FIXED Suggested documentation not loading in troubleshooter.
4.1.0.1 (2025-04-09)
- FIXED Prevent recursive replacement codes.
- FIXED Fatal error if event arguments is not a strict array.
4.1 (2025-04-08)
- ADDED Flow Simulation tool to simulate a contact moving through a flow. Makes testing flows way easier.
- You can also run simulations via the WP CLI.
- FIXED Filters in logic steps sometimes not appearing.
- FIXED Background task progress for large tasks not updating, causing them to never complete.
- FIXED Branch names for multi-branch logic incorrect if nested inside another multi-branch.
4.0.2 (2025-04-01)
- FIXED Multi-Branch not always returning the correct branch.
4.0.1 (2025-04-01)
- FIXED Missing YouTube video in readme.
- FIXED error notices above flows table if steps that are not registered are used in the flow preview
4.0 (2025-03-31)
- RENAMED Funnels Flows, and Benchmarks Triggers
- ADDED Flow branching and new logic steps
- Yes/No logic
- Multi-branch logic
- Weight distribution
- Split-testing
- Loop, Skip, Stop
- Smart Date Sequence
- ADDED Undo & redo for flows.
- ADDED Copy & paste steps between flows.
- ADDED The Pass-through setting for triggers to allow contacts to pass through them even without matching conditions.
- ADDED Additional bulk actions in the event logs tables.
- ADDED Setting to disable page tracking.
- ADDED New option in the footer block to disable phone, terms, and policy links.
- ADDED “Unused” table filter for emails to see templates that are not being used in flows or broadcasts.
- IMPROVED The Cron Job Setup page with additional instructions and a new layout.
- IMPROVED Various admin UI improvements like tabs, reporting page width constraint.
- IMPROVED Made tags in the contacts table clickable for filtering.
- IMPROVED Add tags while editing options and fields in forms.
- TWEAKED Simplified the “Start from scratch” email template.
- TWEAKED Object ID can be omitted from relationship filters for more generic usage.
- FIXED Fatal error if
pagequery param is present but not a string in non-admin pages. - FIXED Incorrect filter for managed page body classes.
- FIXED Incorrect cached results for plain-text replacements.
- FIXED Composed email message contact wiped after enabling CC or BCC.
- FIXED Broadcasts report not filtering by campaign when date range changes.
- FIXED
Arrayshowing in emails when using the{country}replacement instead of nothing or the default value when no country is defined. - FIXED Added missing sanitization of form field labels, credit to WordFence for responsible disclosure.
- DEV New event arguments API which will enable unique arguments to be associated with individual funnel (and other) events. This is VERY COOL! It paves the way for better handling of automation for related objects like orders, deals, and companies.
- DEV New settings schema for funnel steps.
Logs before 4.0 have been removed due to a 5000 word changelog size restriction. Groundhogg has been in active development since October 2018!
To see older logs you can view them on github.