TikTok

Description

TikTok for WooCommerce makes it easy to get your business in front of billions of highly engaged consumers. These users aren’t just browsing — they’re buying; as referenced by the popular hashtag #TikTokMadeMeBuyIt. And they could become your next customer.

With TikTok for WooCommerce, you can seamlessly run Smart Performance Campaigns, sync your product catalog, and showcase and sell directly through in-feed videos, LIVEs, and the Store Page.

TikTok for WooCommerce Features

Seamlessly add TikTok to your WooCommerce store and:
– Shorten the buyer journey and improve conversion by selling directly via TikTok Shop. Product discovery, product details, checkout, and post-payment activity are powered and performed all within the TikTok App.
– Install the TikTok Pixel in 1-click to measure the performance of your ads. Then, automatically sync your product catalog and create ads that instantly connect shoppers with what they want to buy.
– Build TikTok-style videos in minutes. Simply upload product images or videos.

Product Status Page

Real-time updates and information about the status of your products
– Easily fix catalog issues
– Edits will automatically re-sync to TikTok Shop

Catalog Sync

Automatically sync your WooCommerce product catalog to TikTok in minutes
– Always up-to-date
– Unlock catalog based ad formats
– Promote your products to the right potential customers

Ad Campaign Creation

Help potential customers find your products by creating ads without leaving your WordPress dashboard
– Use your existing catalog pictures to create catchy videos
– With automatic targeting, your ads reach the right audience

Advanced TikTok Pixel

Maximize your advertising efforts by installing the TikTok Pixel on your website
– One click, no developer needed
– Automatically updates
– Leverages advanced matching to maximize your return on ad spend

TikTok Shop vs. TikTok Marketing

TikTok Shop is a one-stop ecommerce solution that enables TikTok users to discover and purchase the products they love without ever leaving the platform.
– Showcase and sell products directly on TikTok through in-feed videos, LIVEs and the store page
– Manage orders
– Creator collaboration at scale
TikTok Marketing enables merchants to drive traffic to their own websites and spread brand awareness.
– Manage ad campaigns
– Create in-feed ads
– Drive traffic to your website and spread awareness about your brand

Both can be managed using the TikTok for WooCommerce integration.

Discover TikTok Shop, TikTok for WooCommerce’s newest feature

We’ve recently enhanced the plug-in to seamlessly sync your e-commerce store to showcase and sell products on TikTok Shop. Take your sales strategy to the next level with a seamless, in-app shopping experience for your customers.

• Seamless Shopping Experience: Viewers make purchases directly within TikTok. It’s a frictionless experience that increases checkout rates and turns viewers into loyal customers.
• More Data Visibility: With all-in-app experience, you’ll have complete access to accurate store performance. Track traffic, conversion rates, transaction data, and learn everything about your customers with TikTok Shop’s data dashboards.
• Creator Collaboration at Scale: Get access to TikTok Shop’s Affiliate Program , which enables you to easily partner with creators and grow your business.

Launch ad campaigns in just a few minutes

All ad campaigns created within the plug-in are now Smart Performance Campaigns (SPC) allowing you to:
– Simplify campaign creation: All you need is a budget, country, optimization event, and video/images to get started!
– Automatically Target: Automated targeting relies on machine learning to automatically find your ideal audience on TikTok.
– See Strong Performance Results: Let TikTok do the heavy lifting for you and reduce campaign creation time while maximizing conversion performance.
– Reduce Campaign Management: Amongst surveyed advertisers, Smart Performance Campaigns campaigns saw a 37% increase in ad shelf life compared to manual campaigns.

Ready to go? Let’s get started!

1. Download and add TikTok for WooCommerce to your WooCommerce store.
2. Under the marketing sidebar menu in your admin dashboard, select TikTok.
   • For WooCommerce versions 6.5 or greater, the marketing sidebar menu may not appear by default.
   • Navigate to WooCommerce > settings > advanced >features
   • Un-check the “Navigation” option and save changes
   • You should now see TikTok under the “Marketing” tab and initiative your setup.
3. Follow the prompts to complete set-up and create or connect your TikTok accounts.
   1. For Marketing:
   2. Sign-in or create a new TikTok account
   3. Authorize WooCommerce to connect with TikTok for Business
   4. Connect your existing Business Center
   5. Install the pixel and activate Advanced Matching for optimized tracking
   6. Sync your product catalog
   7. Add your billing & payment info to test your first campaign (and don’t miss our $200 ad credit!)
   8. View detailed instructions (instructions)
   9. For TikTok Shop:
   10. Sign-in or create a new TikTok account
   11. Authorize WooCommerce to connect with a new or existing TikTok for Business
   12. Connect TikTok for Business to TikTok Shop
   13. Upload the necessary documentation for your business
   14. Enter the warehouse information for your business
   15. Sync your product catalog
   16. View detailed instructions

• Learn more about creative best practices for TikTok
• Seek additional creative support via our Marketing Partner Program creative partners
• Get inspiration from other small businesses who have found success on TikTok

Need help with installation?

Submit a customer support ticket here .