Get the right ID for your products when syncing them from WooCommerce to Meta (Facebook and Instagram)

There is a big issue with the plugin Facebook for WooCommerce. The ID of the products are given a fake ID for content_ids consisting of the product’s SKU and the product ID combined with an underscrore between them, for example SKU123_321, where SKU123 is the SKU and 321 is the product ID. This becomes a problem with data tracking since the fake ID doesn’t really exist on the site.

What this plugin does is, it lets you choose if you want to use the SKU or the product ID to identify your products when syncing to Facebook and Instagram with the Meta Pixel.


Search for McLovin under Plugins on your WordPress install or download and:

  1. Upload mclovin to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Go to WP Admin > Marketing > Facebook Product ID and do your settings


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Contributors & Developers

“McLovin” is open source software. The following people have contributed to this plugin.


“McLovin” has been translated into 1 locale. Thank you to the translators for their contributions.

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  • Ready for the world!